Though the term eCommerce is familiar, only a few have realized its actual implications. Business transactions through the internet are known as eCommerce. The global market today is very competitive. Hence, raising an online presence has become a necessity for every organization. No matter whether you are running a small business or a B2B enterprise, starting an eCommerce portal can introduce your brand to the markets far beyond those which are currently in reach. 

If you are running a B2B business and still not online, it’s high time that you show your online presence. This article is to give an insight into the benefits of taking B2B business online or to a digital platform. 

Why Go Online?

Companies not investing in digital platforms today are struggling to compete with the existing and emerging rivals. This is a costly mistake that can reduce your potential customers and lose out on millions of dollars in revenue. 

Today, customers purchase more online than through other channels. By going online a B2B business is expanding its reach from a neighborhood customer to a national, or even international base of potential clients. This immediately affects the sales and marketing efforts.  

An eCommerce website will bring more advantages to a B2B eCommerce trade. Market opportunity available for the B2B eCommerce sector is currently over 6 times the size of B2C (Business to Consumer) eCommerce business.  

According to the researches conducted by Forrester, 74% of B2B buyers choose websites over a sales representative as it is more convenient. 93% prefer to buy online when they have fixed their choice. Again the studies also show that B2B E-Commerce is expected to generate the US $12.2 trillion market opportunity in the industry. If you don’t think this will affect your business, you are wrong.